Brand or image is important to all businesses, large or small. It is your reputation or image that attracts both customers and investors alike. They seek the reliability, honesty and quality that are associated with your brand. All corporations should have a Brand Protection Program.
That program should include the following:
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Nominated Intellectual Property (IP) Portfolio Officer
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IP Lawyers to register
trade marks, copyright, designs and patents
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Risk Management specialists for extortion, product contamination etc.
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Public Relations expert for publicity handling and damage control
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IP Investigators to monitor the marketplace and investigate breaches
Image will also be a special consideration when commencing operations in new or foreign places. For instance, are there
environmental issues that may be misconstrued by the media?
TMIS are experienced members of such programs having many successful relationships where TMIS carry out the
risk management and investigation functions.
We also support two Market Watch programs for the ACAG (Anti Counterfeiting Action Group) in Australia and New
Zealand. This includes sighting reports and service of
warning letters.. |