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Brand or image is important to
all businesses, large or small. It is your reputation or
image that attracts both customers and investors alike.
They seek the reliability, honesty and quality that are
associated with your brand. All corporations should have
a Brand Protection Program.
That program
should include the following:
-
Nominated Intellectual
Property (IP) Portfolio Officer
-
IP Lawyers to register
trade marks, copyright, designs and patents
-
Risk Management
specialists for extortion, product contamination
etc.
-
Public Relations expert
for publicity handling and damage control
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IP Investigators to
monitor the marketplace and investigate breaches
Image will also be a special
consideration when commencing operations in new or
foreign places. For instance, are there environmental
issues that may be misconstrued by the media?
TMIS are experienced members
of such programs having many successful relationships
where TMIS carry out the risk management and
investigation functions.
We also support two Market
Watch programs for the ACAG (Anti Counterfeiting Action
Group) in Australia and New Zealand. This includes
sighting reports and service of warning letters.
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